The product offers several features and modules. De-duplication allows a user to remove duplicate names and addresses from the database, while the suppression feature allows the removal of names and addresses of consumers who have moved, died or opted out of DM; this is where the incorporation of suppression files comes in. The Post Office Address File PAF enables a user to update an address at a variety of levels, from simply validating a postcode to fully enhancing an address.
It isn't a difficult process to run a de-dupe. It's allowing a print company to take control of their own data. It helps them to understand their customer and allows them to effectively design the whole campaign.
Data can be sorted and the software can also provide statistical reports and listings as well as generating final bag label files. It's also here where the software can find the best value downstream postal discount schemes. The supplier adds that previously, companies had to go through a stringent and expensive security audit prior to accessing the file. It's this kind of feature that The Software Bureau believes will help the DM industry to prevent inaccurate data from slipping through the net.
The product is about filtering the data and fixing problems - getting the data clean and ready. Once through that you can move on to preparing to produce the output files. Cygnus can also be extended beyond its core modules using the in-built scripting function or write your own installable User Specified Process Dlls. Load and standardise data with name and address parsing, obscenity, deceased word and embedded comment screening.
Get a data quality audit report on completion. PAF validate imported data by simply validating the postcode or fully enhancing the address before adding the Delivery Point Suffix DPS for postal sortation such as Mailmark. Select industry leading suppression files embedded directly within Cygnus. Prioritise the file order and define match levels before previewing results and creating reports for clients.
Keep in touch with contacts who move with embedded Home Mover data files. Choose to update campaign records or download new data to update customer databases and CRM systems directly.
Identify duplicate records using Cygnus fuzzy matching algorithms and configurable rule based tables. Manage multiple files with differing matching levels, and a logic driven selection hierarchy. This section will provide you with all the details on how to sort your mail. The user guide chapter titled Sorting details what you are required to do to achieve maximum discount.
The order in which you need to sort your postings to using the Royal Mail Selection Files and to produce the text for Final Labels can be downloaded from this section. If you are a software supplier you can access the data test files and application forms needed to apply to become an accredited provider.
As a customer this is where you will find a list of approved suppliers who have been through our accreditation process. Download a free trial of SwiftSort. All Sortation Types Maximise postage discounts with a single, easy to use postal sortation solution.
Comprehensive postal sortation software for volume direct mail. Royal Mail All Royal Mail sorts including advertising mail, business mail, sustainable advertising mail and publishing mail. Integration Use the SwiftSort API to embed the sort engine within 3rd party applications such as variable data composition packages or bespoke data processing solutions.
Automation Improve efficiency by running jobs remotely from the command line, scheduling jobs or commencing sortation when a file arrives in a hot folder.
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