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Comments are welcome while open. We reserve the right to close comments at any time. To continue on this growth trajectory, it will further align its capabilities to meet the needs of its Commercial Banking customers, expand its securitized and structured product capabilities, and build out ESG-focused advisory services.
Personal Banking: Personal Banking is repositioning itself for growth. By introducing new and enhanced digital capabilities, Personal Banking will close key foundational gaps including tap on debit, a redesigned web experience, and a new digital streamlined onboarding process by leveraging new partnerships.
This will allow Personal Banking to expand its offering on a national basis, by combining its physical branch footprint with digital and virtual capabilities.
Over the past year the Bank has also begun to refresh and modernize its brand, including the launch of a new purpose. As digital capabilities are expanded, the Bank will scale its marketing campaign across Canada to acquire new customers by targeting underserved segments.
As part of this effort, each customer will be assigned to a personal advice team who will complete a financial health assessment annually. This strategy will also drive growth by focusing on improving key foundational customer products by streamlining the mortgage process, accelerating the transformation of the Visa product suite and simplifying deposit products and processes.
Its new ESG strategy will be underpinned by data and aligned with best practices on disclosure and targets. Moving forward, the Bank has committed to not directly finance the exploration, production, or development of coal or oil and gas. This commitment is a key differentiator from the other Canadian banks and will help the Bank attract businesses that are working to accelerate their green energy transition, as well as attract customers and talent who prioritize sustainability.
This foundation allows a path forward to improved profitability from an efficiency gain as well as from revenue growth driven by sound business strategies. The Bank maintains a strong capital and liquidity position with CET1 of Moving forward, it will add new digital and cash management capabilities to drive deposits, initiate USD institutional funding, and will introduce a sustainable bond framework.
The Bank may, from time to time, make written or oral forward-looking statements within the meaning of applicable securities legislation, including in this document and in other documents filed with Canadian regulatory authorities or in other written or oral communications. By their very nature, forward-looking statements require us to make assumptions and are subject to inherent risks and uncertainties, both general and specific in nature.
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